Nationwide Launch of the National Extension Branding Initiative, 1/10/13

Is Extension the best-kept secret in your state?

It’s time to let the cat out of the bag!

Have you ever heard that Extension was the best-kept secret in your state? It turns out that that statement is not too far from the truth. Research shows that only 27 percent of adults nationwide have heard of Extension, and even fewer know what Extension is all about. You could say it’s because we’re modest and reluctant to brag or blow our own horn, but the reality is that we just don’t do branding very well.

A strong brand requires a clear and compelling message, focused on the audience, validated by research, and consistently and repeatedly communicated, delivered and experienced. We now have just such a message for Extension. Our task is to provide the tools and training needed to transform every Extension employee into an ambassador for the Extension brand.

You’re Invited
The National Extension Branding Initiative will be launched this month, January 2013. All Extension employees are invited to attend this presentation, to learn about the new branding tools, templates and training that have been created to support implementation nationwide.

Many employees throughout the Extension system have already been involved in the development of these materials and/or adapting elements of the research and the campaign for use in their states. Whether you are already an expert on the initiative or “brand” new to it, you are invited to participate in this National Launch session on Thursday, January 10, 2013, at 3:00 pm EST (2:00 CST, 1:00 MST, 12:00 PST).

How to Join the Meeting
Just before the meeting, go to this URL:
Choose “Enter as a Guest,” then type in your name and state and click “Enter Room”!

If a large number of people from your office, department or institution plan to attend, we recommend joining the conference from one computer connected to a projector in a conference room. That way, we can avoid problems that may result from overloading the Connect system.

If you have a conflict, don’t worry, the presentation will be recorded and archived for later viewing.

Join us on January 10!
Will Extension be recognized and valued in the 21st century, or will it just fade away? It’s up to us, to all of us.

Join us on January 10 and find out how you can make a difference in Extension’s future.

If you have any questions, contact Elizabeth Gregory North, Co-Leader of the eXtension Brand Value CoP, at

Sponsored by the ACE Marketing SIG and the eXtension Brand Value CoP