eXtension Launches Disruptive e-nnovation


During a March 4-5, 2014 work session in Washington, DC, Cooperative Extension leaders representing all regions and the eXtension staff worked to present a plan for increasing eXtension’s value. Leading this effort was a team from the Cascade Group: Teresa Hogue, Jeff Miller, Gae Broadwater, and Chris Geith.

Called “Disruptive e-nnovation,” efforts are being placed on defining a new business model, confirming priority audiences, and exploring additional private and public partners for mutual gain.

eXtension “Disruptive e-nnovation” will allow the initiative to grow at the pace of technology change and increase its usability with Extension’s needs. Directors and administrators will be asked to contribute input during the Sacramento NEDA meeting at the end of March. eXtension is aggressively seeking to develop an innovative plan that will be presented system-wide summer.

Participants in the Washington DC meeting included: Dennis Calvin, Penn State; Keith Smith, Ohio State; Tim Cross, University of Tennessee; Bev Durgan, University of Minnesota, Fred Schlutt, University of Alaska, Scott Reed, Oregon State University; Jimmy Henning, University of Kentucky, Elbert Dickey, eXtension; Craig Wood, eXtension; Terry Meisenbach, eXtension, Ed Buckner, University of Arkansas-Pine Bluff; Greg Crosby, USDA-NIFA; Jane Clary Loveless, USDA-NIFA; and Jane Schuchardt, CES-ECOP.