Advocacy on the Job:
A Case Study for Extension Professionals Amid Budget Cuts
It’s a challenge that Extension professionals experience more often than they wish: a state’s budget process threatens to dramatically reduce or eliminate a state’s Extension and other agriculture programs.
In 2015, Pennsylvania State University Extension faced elimination of its entire state appropriation. In response, the college and its stakeholders engaged in a comprehensive advocacy and communication strategy that was so compelling that in March, 2016, the entire budget was restored, plus an increase of 9.5%.
Please join eXtension on Tuesday, August 23, 2016, from 2:00-3:00 p.m., ET, for a new webinar, “Hope Is Not a Strategy: A Case Study on Penn State Extension’s Engagement to Restore State Funding.” This webinar will highlight three parts of this successful advocacy effort:
- Building long-term relationships with stakeholders and making them effective advocates who lead the efforts to restore funding
- Spreading the message about Extension through traditional and social media
- Following messaging guidelines for Extension employees when they post on social media or give interviews in funding-challenged times
The case study will be presented by Mary Wirth, Director of College Relations and Communications for the Penn State College of Agricultural Sciences. The office is a component of the dean’s office that manages the college’s relationships and strategic communications with external audiences – with a focus on alumni, industry and legislators as well as future students − and covers all three mission areas of the college including education, research and extension.
To add this event to your calendar please visit: https://learn.extension.org/events/2728.