|The What & Why of Extension Customer Relationship Management Webinar|
|Webinar Date/Time: February 13th, 2019; 3:30 – 4:30 PM EDT|
Brought to You By the Impact Collaborative’s Engage & Empower Online
Generated by the eXtension Foundation, Engage & Empower Online is an online co-learning community connecting local andregional Impact Collaborative projects across the U.S. for collective impact. Through public and private cross-sector partnerships with the Cooperative Extension System’s (CES) eXtension Foundation,Engage & Empower Online is a new resource designed to collectively drive innovation and action forward toward real and meaningful impacts.
The success of Extension is built on the relationships we have with our clientele, volunteers, stakeholders, and partners. These relationships are developed by multiple staff, over time, and are often not clear to other staff and decision-makers.
Customer relationship management (CRM) systems are a tool widely used by companies to track their interactions with customers and partners. CRM is also being used by Extension systems to keep track of their interactions with people, though the preferred term for the “C” in CRM may be clientele or contact.
Join us to discover what CRM is and why Extension systems are implementing or considering it. The webinar will provide an overview of what CRM is, what features are most relevant to Extension, and how using it can help Extension systems maintain their clientele relationships.
A panel of Extension professionals will share their stories and answer questions from participants:
- Paula Hudson, Computer Programmer / Analyst, University of Missouri
- Greg Lindberg, Extension IT Specialist, Purdue Extension
- Lucas Turpin, Director of Information Technologies, Oregon State University | Division of Outreach and Engagement & College of Agricultural Sciences
The webinar will be facilitated by eXtension’s Customer Relationship Management Fellow, Stephen Judd.
Stephen Judd is serving as a funded eXtension Fellow this year to investigate and report on CRM applications in Cooperative Extension.
Stephen is the Manager of Information Technology and Distance Education for the University of New Hampshire Cooperative Extension (UNHCE). Stephen has worked for UNHCE since 1997, joining as an Extension Educator in Agricultural Resources after completing his PhD in Animal and Nutritional Sciences at UNH. Prior to that, he served over five years in the United States Army as an infantryman and infantry officer.
Stephen transitioned to information technology in 1999 and focuses on web application development, user support, and the integration of technology with educational outreach and professional development.