Author: Stephen Judd

CRM for Extension – Step 0

Over half of the Extension organizations, recently surveyed, report considering the adoption of customer relationship management software (CRM). This post will describe the considerations that need to be in place before a CRM evaluation should take place – this is step zero. CRM is not a goal, outcome, or strategy CRM is one tool, among […]

What is Customer Relationship Management and why would Extension care?

Customer Relationship Management (CRM) software is used to keep a record of an organization or company’s interactions with a person or business, record information about the person or business, such as, contact information, and share that information with other users. The overall goal of CRM is to increase an organization’s knowledge and understanding of the […]