i-Three Issue Corps 2016 – Data-driven social media campaign to raise awareness for Climate, Forests and Woodlands Community of Practice

Robert Bardon, Susan Moore and Mark Megalos

Susan Moore and Mark Megalos,

Associate Extension Professors

North Carolina State University

 

Robert Bardon

Professor of Forestry and Associate Dean of Extension

North Carolina State University

What is the change you are designing to achieve?

By the end of our i-Three Corps project period, we will have increased the awareness and use of our Climate, Forests and Woodlands Community of Practice through use of Facebook, Twitter and a Blog. Essentially, we are attracting more interest in science-based climate information through use of social media.

How will you measure that change?

We have used social media widely and tracked user response to refine outreach messaging and drive users to our website.

facebook analytics climate forest and woodlands

What is the innovative component or strategy you will implement as a result of the design-a-thon?

We focused our messaging on scientific research summaries to increase readership, awareness and existence of web-based educational materials, to advance the climate adaptation understanding of agents and their clientele.

How did the design-a-thon help you?

The design-a-thon helped us in so many ways! In particular, Paul Pangaro inspired us to collaborate as a team, brainstorm, think innovatively and understand our project in greater depth. This process of concept mapping allowed us to see the gaps in our model and focus our efforts for greater impact.

Summary:

Our i-Three Corps project is to create and implement a data-driven social media campaign that will result in an increased awareness and utilization of weather and climate information in agricultural decision making and management. Through the use of social media such as Facebook, Twitter, and blogs we will engage with our targeted audience through conversation and calls to action . We will evaluate this effort to ensure we are meeting users’ needs and design future content to target these needs.

Project Blog Posts

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