i-Three Issue Corps 2016 – Greenhouse Systems Evaluation Strategies

Liz Felter

Regional Specialized Extension Agent

University of Florida

What is the change you are designing to achieve?

Demonstrate a path to an alternative income source

How will you measure that change?

  • Number of growers that change the crops they grow
  • Number of growers that enter into greenhouse leasing agreement
  • Dollars earned

What is the innovative component or strategy you will implement as a result of the design-a-thon?

Use focus group methodology to determine barriers that growers face when changing their crop choices. Continue to use focus groups methods to determine barriers between growers and distributors face when trying to work together. Create a “speed dating” program that helps introduce growers to distributors in an effective and efficient manner.

How did the design-a-thon help you?

I received information that would help me better evaluate my project. It was reconfirmed to me that innovation is anything that is new to the participants and not necessarily a new technology. Innovation is something that inspires a change that has value.


The greenhouse foliage and floriculture industry in central Florida is the second largest production area in the state. It is struggling to recover from the downturn of the economy. The demand for fresh produce in the area continues to increase. High tech greenhouse growing infrastructures already exist; transitioning to produce would be a natural fit. A greenhouse, demonstrating different production systems exposes growers to what system would work in their greenhouse and best fits their personal style of production. It is also a way to build confidence in their ability to transition to produce and be profitable.

Project Blog Posts


Contact information:

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