i-Three Issue Corps 2016 – i-Master Food Volunteers

Janie Burney

Professor/Nutrition Specialist

University of Tennessee, Family and Consumer Sciences, UT Extension

Melissa Chase

Consumer Food Safety Program Manager

Virginia Polytechnic Institute and State University, Department of Food Science and Technology


Joseph Donaldson

Assistant Professor, Program Development and Evaluation

University of Tennessee, Extension

Janie Burney said:

What is the change you are designing to achieve?

  • Increased fruit and vegetable consumption at farmers’ market
  • Increased sale of fruits and vegetables at farmers’ markets

How will you measure that change?

Consumer survey using mobile devices
Focus groups with farmers

What is the innovative component or strategy you will implement as a result of the design-a-thon?

A consumer survey and focus group questions that can be used by Extension agents at any farmers’ market

How did the design-a-thon help you?

Janie said: The mapping process was helpful and guided our process

Melissa said: The concept mapping was very helpful and being able to visit with key informants.

Joseph said: The networking was great!


Imagine what a story Extension could tell about the impact we have on farmers’ markets. This project examines the impact of Master Food Volunteers on the sale and consumption of fruits and vegetables at farmers’ markets. By the end of the project, this team will have developed best practices to help Extension programs tell their stories through collective impact.

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