i-Three Issue Corps 2016 – Kentucky Nutrition Education Program

Martha Yount

Regional Specialist for Food & Nutrition

University of Kentucky, Nutrition Education Program

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Angela “Renee” Fox

Nutrition, Marketing & Media Specialist

University of Kentucky, Family & Consumer Sciences

Angela “Renee” Fox said:

What is the change you are designing to achieve?

Motivate limited-resource Kentuckians to increase consumption of fruits and vegetables through state-wide marketing campaign, including billboard ads in 111 counties.

How will you measure that change?

Collect client feedback through Nutrition Education Program through innovative strategy from design-a-thon outlined below.

What is the innovative component or strategy you will implement as a result of the design-a-thon?

Evaluation: Begin measuring effectiveness of billboard ads through feedback with clients enrolled in Nutrition Education Program. Develop facilitator guide with around three questions for assistants and agents to use with groups to gauge effectiveness. (Ex: By show of hands, answer – Did the billboard ad encourage you to eat fruits and veggies?; Did the billboard ad remind you about nutrition classes?)

Storytelling: Incorporate testimonials of participants who have increased fruits and vegetable consumption, into marketing campaign to help strengthen campaign efforts of motivating clients to make behavior change.

Social Media: Run a Facebook contest tied into the advertising (ex: Ask clients to take a picture of their favorite fruit and veggie snacks or build a plate with fruits and veggies; post winning photo on website for 30 days).

How did the design-a-thon help you?

Awesome brainstorming ideas

Summary:

A state-wide marketing campaign will encourage Kentucky residents to eat more fruits and vegetables and make memorable meals with their families. Through the campaign, advertisements will target limited-resource audiences through billboards, bus wraps, a family cooking magazine, and social media. Our project will also identify ways to connect SNAP (Supplemental Nutrition Assistance Program) families to healthy local foods through their farmers’ market.

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