i-Three Issue Corps 2016 – Strengthening the Local Food System in Southwest Idaho

Headshot of University of Idaho Extension Educator, Ariel Agenbroad

Ariel Agenbroad 

Area Extension Educator,

Community Food Systems/Small Farms

University of Idaho Extension

What is the change you are designing to achieve?

Increasing participation in SW Idaho Farmers’ Markets by diverse and low income audiences.

How will you measure the change?

By using a combination of observation, vendor surveys, Rapid Market Assessments, interviews with Market Managers and documentation of EBT use at mobile and permanent markets.

What is the innovative component or strategy you will implement as a result of the design-a-thon?

Using free mapping apps to collect on site data in both the planning and evaluation phases of the project.

How did the design-a-thon help you?

Introduced me to resource people in my field of study and connections to similar projects that can strengthen my own.


My eXtension i-Three Corps project is focused on increasing the diversity of customers and vendors at Idaho Farmer’s Markets, particularly those in the greater Boise, Idaho metropolitan area. Photograph of a vendor and a customer at the Boise Farmers' Market

 Southwest Idaho is rapidly becoming more diverse, but our farmers’ markets don’t always reflect that. We think everyone should have opportunities to participate and benefit. So our talented team of community collaborators are breaking down the barriers to access and participation. We’re creating multi-lingual, culturally appropriate toolkits for markets to use to attract new vendors and market-goers. We’re offering education and mentorship for brand new farmers. We’re designing mobile market routes strategically to reach new neighborhoods, and we’re getting the word out about food stamp programs at markets everywhere. Together, we’ll all build a more vibrant, inclusive local food system.

Project Blog Posts

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Here is a quick narrated video showing the questions we asked (in our focus group) and explaining the thought process: